Environmental policy and management
Yalda Rahmati Ghofrani; Mohammad Taleghani; Ebrahim Chirani
Volume 7, Issue 2 , Spring 2017, , Pages 179-189
Abstract
The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers ...
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The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of large chain stores and organic food stores in five provinces of Iran that had branches for producing and selling organic food products. Given the very few number of organic food consumers in Iran, only 192 out of 240 questionnaires were filled and then used as samples of study. In order to analysis the data and test the hypotheses, multiple regression analysis method was used using by SPSS software. Results showed strong support (R2=0.51) for the impact of price, consumer effectiveness, and perceived consequences on intention to purchase organic food products. Organic knowledge, green trust, price, consumer effectiveness, and intention were found to have influenced purchase behavior. This paper will discuss the implications of these results for agricultural practitioners and marketers.
Farm Structures
Mohammad Taleghani; Mehran Mehdizade
Volume 6, Issue 4 , Autumn 2016, , Pages 489-495
Abstract
The aim of this study was to identify and prioritize factors affecting farmers’ level of satisfaction in agricultural production cooperatives ofGuilan Province, Iran. To this aim, library studies were conducted, and 15 factors affecting farmers’ satisfaction were identified. Next, they wereprioritized ...
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The aim of this study was to identify and prioritize factors affecting farmers’ level of satisfaction in agricultural production cooperatives ofGuilan Province, Iran. To this aim, library studies were conducted, and 15 factors affecting farmers’ satisfaction were identified. Next, they wereprioritized byfield studies using a questionnaire. The statistical population consisted of members of agricultural production cooperatives in Guilan Province. The sample comprised93 farmers who were recruitedusing the Cochran formula. The questionnaires were distributed among farmersfrom12 cooperatives usinga mix of random and proportional sampling methods and 100 questionnaires were collected. The content validity of the questionnaire was established and its reliability was estimated to be 79 percent using a Cronbach's alpha. To prioritize the factors, the researchers calculated means cores by using SPSS. Results indicated that empathy and cooperation among members, giving advice and guidance to members in case of problems, as well as effective communication with the local community are, respectively, the three factors that have the strongest effect on farmers' satisfaction in the studied region. In addition, the results showed that satisfaction of the majority of the members of cooperative activities was at a moderate level.
