Farm Management
1. Targeted Marketing in Herbal Medicine; Application for Grounded Theory and K- Mean Algorithm

Azita Sherej Sharifi; Ghasemali Bazaee; Seyed Abbas Heydari

Volume 9, Issue 4 , Autumn 2019, , Pages 331-346

  One of the major industries to meet the expansion goals in human, social, and economic aspects is herbal medicine. Marketing department, producers, and entrepreneurs play an important role in applying potentials in this industry, but, as herbal medicine scholars argue, herbal medicine market share in ...  Read More

2. Green Product Consumers Segmentation Using Self-Organizing Maps in Iran

Narges Delafrooz; Sina Siavash Moghaddam

Volume 7, Issue 3 , Summer 2017, , Pages 347-356

  This study aims to segment the market based on demographical, psychological, and behavioral variables, and seeks to investigate their relationship with green consumer behavior. In this research, self-organizing maps are used to segment and to determine the features of green consumer behavior. This was ...  Read More