1. Green Product Consumers Segmentation Using Self-Organizing Maps in Iran

Narges Delafrooz; Sina Siavash Moghaddam

Volume 7, Issue 3 , Summer 2017, , Pages 347-356

  This study aims to segment the market based on demographical, psychological, and behavioral variables, and seeks to investigate their relationship with green consumer behavior. In this research, self-organizing maps are used to segment and to determine the features of green consumer behavior. This was ...  Read More