Document Type : Original Article


1 Associate Prof. of Rural Development Management Department, Yasouj University

2 Former M. Sc. Student of Rural Development Management Department, Yasouj University

3 Ph.D. Students respectively, Rural Development Management Department, Yasouj University


The aim of this research was to investigate this research was to investigate the relationship between Agricultural Information System (AIS) members' viewpoint towards organic products and their environmental in central District of Boyer- Ahmad County. The research population included researchers, extension agents and contact farmers of the study area and based on this population numbers, the sample sizes were determined 62, 55 and 60 persons respectively using Krejcie and Morgan sampling table. The main tool for collecting data about the respondent’s viewpoints towards organic products was a pre-designed questionnaire which its validity was confirmed by rural development experts and its reliability also confirmed by using Cronbach-Alpha coefficient (0.76-0.94).Moreover, the environmental attitude of the respondents was measured using Dunlap & Van Liere's New Ecological Paradigm (NEP) scale. The results showed that researchers, extension agents and farmers had a moderate environmental attitude. Furthermore, researchers and extension agents had above average viewpoint towards organic products. However, farmers had a fairly favorable viewpoint. In addition, the relationship between Agricultural Information System Members' viewpoint towards organic products and their environmental attitude was positive and significant which indicated that the more favorable environmental attitude they have, the more tendencies towards organic products they have. As a result, improving environmental attitude should be given priority in order to produce healthy products and preserve the environment.


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