Document Type: Original Article
Authors
Department of Engineering, Semnan Branch, Islamic Azad University, Semnan, Iran
Abstract
Strategic management is defined as a set of management decisions and actions that determine a company's long-term performance and lead and control the organization so that it can quickly respond to some internal and external environmental changes. Obviously, the agricultural sector and natural resources are one of the most significant economic sectors of the country because of their vital role in providing the required food and nutritional safety. The present study aims to determine the appropriate strategies for Eshraq agro-industry Company. In this study, agricultural sector and animal husbandry strategies are determined simultaneously. The SWOT analytical framework has been used to determine the appropriate strategies. Eventually, after assessing the situations and strategic actions by the SPACE method using the QSPM strategic approach, the determined strategies have been sorted according to importance and priority which include small livestock, aviculture, aquaculture, establishing dairy plants and value-added production, developing the existing dairy cattle, increasing milk and meat production and changing land uses from farms to gardens respectively.
Graphical Abstract
 "Strategic Planning for Agriculture Section Using SWOT, QSPM and Blue Ocean- Case Study: Eshraq Agro-industry Company")
Highlights
After implementing blue ocean strategy, the production will increase in comparison with other rival agricultural companies.
A simultaneous using of classical strategic planning tools and blue ocean strategy leads to better decision-making.
The Strategic planning tools companies to detect their weaknesses and threats all for improving their conditions and to be more effective.
Keywords
Achmad, M., Hartoyo, S., Arifin, B., & Didu, M. S. (2013). Model policy design for the beef cattle ranch development in South Sulawesi. Annual International Interdisciplinary Conference, AIIC Conference (Pp. 24-26), Azores, Portugal.
Burke, A., Van Stel, A., & Thurik, R. (2016). Testing the validity of blue ocean strategy versus competitive strategy: An analysis of the retail industry. International Review of Entrepreneurship, 14(2), 123-146.
Ghorbani, A., Raufirad, V., Rafiaani, P., & Azadi, H. (2015). Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji NamakzarWetland, South Khorasan Province, Iran. Tourism Management Perspectives, 16, 290–297.
Gupta, M., Shri, C., & Agrawal, A. (2015). Strategy formulation for performance improvement of indian corrugated industry: An application of SWOT analysis and QSPM Matrix. Journal of Applied Packaging Research, 7(3), 60-75.
Hashemi, N. F., Mahdavi, M., Amirali Razeghi, M., & Rahimian, A. (2011). Formulating and choosing strategies using SWOT analysis and QSPM matrix: A case study of hamadan glass company. Paper presented at 41st International Conference on Computers & Industrial Engineering. At Los Angeles, California, USA.
Hong Ng, A. H., Hoe, C., & Lau, D. (2014). Adoption of focus group and policy Delphi to blue ocean strategy: A proposed conceptual model. International Journal of Management and Enterprise Development, 13, 1741-8127.
Kamal, A., H., & Dionne-Odom, J., N. (2016). A blue ocean strategy for palliative care: Focus on family caregivers. Journal of Pain and Symptom Management, 51 (3), 1-3.
Kim, W.C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76-84.
Lawlor, J. E. (2010). The importance of strategic planning. London: Observatory on Borderless Higher education Long Range Planning, 21(1), 73-81.
Moghaddaszadeh, M., Sarfaraz, A. H., Rashidi Komijan, A., & Abbas Shojaie, A. (2015). An integration of SWOT and factor analysis to determining and prioritizing strategies: Case study of a Persian food industry. International Journal of System Assurance Engineering and Management, 6(3), 297–303.
Nouri, J., Karbassi, A.R., & Mirkia, S. (2008). Environmental management of coastal regions in the Caspian Sea. International Journal of Environmental Science and Technology, 5(1), 43-52.
Dali, N. R. S. B. M., Nooh, M. N. B., Nawai, N. B., Mohammad, H. B., Nilai, B. B., & Sembilan, N. (2009). İs halal products are more expensive as perceived by the consumers? Muslimprenuers challenges and opportunities in establishing a blue ocean playing field. Journal of Management & Muamalah, 2, 39-62.
Oktaviani, M. S., Syarief, R., & Najib, M., (2015). The effect of application of Indonesia national standard on cocoa industry and strategy to face the Asean economic community in 2015. ASEAN Journal of Economics, Management and Accounting, 2(1&2), 32-46.
Ommani, A. R., (2011).Strengths, weaknesses, opportunities and threats (SWOT) analysis for farming system businesses management: Case of wheat farmers of Shadervan District, Shoushtar Township, Iran. African Journal of Business Management, 5(22), 9448-9454.
Rowe, A. J., Mason R. O., & Diskel, K. (1982). Strategic Management and Business Policy: A metodological approch. Academy of Management Review, 8(1), 167-169.
Sarma, P. K., & Raha, S. K. (2015). Strategies of beef cattle development enterprise in selected areas of Bangladesh. Advances in Economics And Business, 3(4), 124-132.
Shojaei, M. R., Saeb Taheri, N., & Mighani, M. A., (2010). Strategic planning for a food Industry Equipment manufacturing factory, Using SWOT Analysis, QSPM, and MAUT models. Engineering & Technology Journal, 33(3), 759-771.
Siavashan, F., & Khari, A. (2012). Strategic planning in Iran milk industries,World. Applied Sciences Journal, 17 (1), 66-74.
Zowain, A., & Ismail, H. (2015). Management of salinity issues in Iraq's agricultural sector. Engineering and Technology Journal, 33, 644-658.
