Document Type : Original Article


1 Associate Professor, Department of Agricultural Education and Extension, Faculty of Agriculture, Bu-Ali Sina University, Hamedan, Iran

2 PhD Student, Department of Agricultural Extension and Education, Bu-Ali Sina University, Hamedan, Iran


The purpose of the present study was to examine an extended theory of planned behaviour (TPB) model within the domain of sustainable entrepreneurship and identified the most important factors impacting on sustainable entrepreneurial intentions in sustainable entrepreneurship. In particular, the study aimed to extend the TPB model to include sustainability orientation and prior sustainability knowledge. Data were collected from 211 Iranian agriculture students. The results of structural equation modelling showed that sustainable entrepreneurial intentions were determined by attitudes toward sustainable entrepreneurship and perceived behavioural control (PBC) but not subjective norms. The analysis also revealed that sustainability orientation and prior sustainability knowledge influenced sustainable entrepreneurial intentions indirectly through their effects on attitudes toward sustainable entrepreneurship and PBC. As a practical implication, educators who want to stimulate the creation of new sustainable businesses could consider the pivotal role not only of attitudes toward sustainable entrepreneurship and PBC but also of sustainability orientation and prior sustainability knowledge.

Graphical Abstract

The Effect of Sustainability Orientation and Prior Sustainability Knowledge on Agriculture Students’ Sustainable Entrepreneurial Intentions


  • Based on the theory of planned behavior, the purpose of this study was to examine the drivers of entrepreneurial intentions in sustainable entrepreneurship.
  • The results indicated that attitudes toward sustainable entrepreneurship and perceived behavioural control enhance sustainable entrepreneurial intentions.
  • The results also showed that sustainability orientation and prior sustainability knowledge have indirect effects on sustainable entrepreneurial intentions.
  • This study provides important insights for both policy makers and educators who are concerned with fostering sustainable entrepreneurship.


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