Farm Management
1. Targeted Marketing in Herbal Medicine; Application for Grounded Theory and K- Mean Algorithm

Azita Sherej Sharifi; Ghasemali Bazaee; Seyed Abbas Heydari

Volume 9, Issue 4 , Autumn 2019, , Pages 331-346

Abstract
  One of the major industries to meet the expansion goals in human, social, and economic aspects is herbal medicine. Marketing department, producers, and entrepreneurs play an important role in applying potentials in this industry, but, as herbal medicine scholars argue, herbal medicine market share in ...  Read More