Volume 11 (2021)
Volume 10 (2020)
Volume 9 (2019)
Volume 8 (2018)
Volume 7 (2017)
Volume 6 (2016)
Volume 5 (2015)
Volume 4 (2014)
Volume 3 (2013)
Volume 2 (2012)
Volume 1 (2011)
Strategic planning
1. Developing Export Marketing Strategy Model of Tea to Target Markets

Alireza Farrokhbakht Foomany; Vahidreza Mirabi; Ghasemali Bazaee; Heydar Amiran

Volume 9, Issue 2 , Spring 2019, , Pages 177-190

Abstract
  The main purpose of this qualitative research was designing an export marketing strategy model for tea product to the target markets. The statistical population was composed of all experts in the field of this research topic (N = 332), the sample size was determined as the same as the statistical population. ...  Read More

2. Analysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province

Atena Eftekhari; Vali Borimnejad

Volume 4, Issue 3 , Summer 2014, , Pages 183-191

Abstract
  As the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. ...  Read More