Volume 11 (2021)
Volume 10 (2020)
Volume 9 (2019)
Volume 8 (2018)
Volume 7 (2017)
Volume 6 (2016)
Volume 5 (2015)
Volume 4 (2014)
Volume 3 (2013)
Volume 2 (2012)
Volume 1 (2011)
1. Presenting the behavioral model of real buyers of organic products in Gilan province

Roya Sharifi; Bahram Kheiri; yalda Rahmati Ghofrani

Articles in Press, Corrected Proof, Available Online from 23 August 2020

Abstract
  Organic products with a positive impact on health and the environment in the future would establish a new way of thinking about the relationship between food, health, and nature in human life. Therefore, it is important to examine the key factors that may affect the consumer’s mind to purchase ...  Read More

Family and social enterprise
2. Effect of Inbound Marketing Factors on Marketing Performance: The Case of Restaurant and Catering Industry in Rasht with an Emphasis on Restaurants with Gilaki Names

Mehdi Mohammadi Kouchesfahani; Mohammad Jalili; Mahmoud Noraei

Volume 9, Issue 4 , Autumn 2019, , Pages 363-378

Abstract
  The present study explores the effect of inbound marketing factors on marketing performance. The statistical population was composed of all customers of six restaurants with Gilaki names in Rasht, which are active in cyberspace. A total of 400 individuals were selected by convenience sampling. The standard ...  Read More