Volume 11 (2021)
Volume 10 (2020)
Volume 9 (2019)
Volume 8 (2018)
Volume 7 (2017)
Volume 6 (2016)
Volume 5 (2015)
Volume 4 (2014)
Volume 3 (2013)
Volume 2 (2012)
Volume 1 (2011)
Family and social enterprise
1. Effect of Inbound Marketing Factors on Marketing Performance: The Case of Restaurant and Catering Industry in Rasht with an Emphasis on Restaurants with Gilaki Names

Mehdi Mohammadi Kouchesfahani; Mohammad Jalili; Mahmoud Noraei

Volume 9, Issue 4 , Autumn 2019, , Pages 363-378

Abstract
  The present study explores the effect of inbound marketing factors on marketing performance. The statistical population was composed of all customers of six restaurants with Gilaki names in Rasht, which are active in cyberspace. A total of 400 individuals were selected by convenience sampling. The standard ...  Read More